Great deals don’t fall apart because of bad properties — they fall apart because of bad communication. Sellers want clarity, certainty, and confidence from the buyers they choose. How you communicate during financing has a direct impact on whether your deal closes smoothly or collapses under pressure.
1. Set Expectations Immediately
Right after going under contract, communicate clearly:
- The lender is already engaged
- Appraisal will be ordered quickly
- Weekly updates will be provided
- You intend to close on time
This early communication reduces seller anxiety.
2. Provide Weekly Status Updates
Sellers appreciate transparency.
Send a short update covering:
- Underwriting progress
- Appraisal status
- Any conditions cleared
- Confirmation of closing date
Even if nothing changes, the update itself builds trust.
3. Use Simple Language
Sellers don’t want to hear lender jargon.
Replace complex terms with simple explanations:
- “Appraisal ordered.”
- “Underwriting reviewing documents.”
- “All deadlines on track.”
Clarity is more valuable than detail.
4. Position Yourself as a Problem-Solver
If an issue arises, present the solution immediately.
Example:
“Lender requested one document. Already provided. No delays expected.”
This reassures sellers that you control the process.
5. Confirm Deadlines in Writing
Document:
- Financing contingency
- Appraisal date
- Closing timeline
- Access instructions
Written confirmation prevents misunderstandings later.
6. Build Trust Through Professionalism
Sellers trust buyers who:
- Respond quickly
- Communicate clearly
- Avoid excuses
- Keep emotions low
- Stay proactive
Professional buyers close more deals.
Final Thoughts
How you communicate during financing determines how confident the seller feels. Strong communication keeps deals alive, prevents cancellations, and positions you as a buyer who always delivers. Master this skill, and your closings will become faster, smoother, and far more predictable.
CONTACT;:WhatsApp: +1 448-230-7488
Email: annie@insightflending.com
